Xero ShoesSteven and Lena are entrepreneurs from Boulder, Colorado who founded a company names Xero Shoes. In February of 2013 the two presented their business idea to Shark Tank investors in order to find additional financing. They had a $400,000 investment from Kevin O'Leary but ended up turning it down. The exposure they got from the show has helped them out tremendously and business is now booming.


Episode 3 show notes

Xero Shoes makes some of the lightest footwear on the market and is part of the natural barefoot movement. The barefoot sandals give you a layer of protection to enable you to run on all types of terrain.

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