Steven and Lena are entrepreneurs from Boulder, Colorado who founded a company names Xero Shoes. In February of 2013 the two presented their business idea to Shark Tank investors in order to find additional financing. They had a $400,000 investment from Kevin O'Leary but ended up turning it down. The exposure they got from the show has helped them out tremendously and business is now booming.
Episode 3 show notes
Xero Shoes makes some of the lightest footwear on the market and is part of the natural barefoot movement. The barefoot sandals give you a layer of protection to enable you to run on all types of terrain.
Check out the podcast to learn about their story!