There are hundreds of shopping carts to choose from, which makes it a very time consuming process to find the best cart for your business. Over the years I've used Pinnacle Cart, X-Cart, Shopify, and a few other carts. The carts have some great features, yet none of these carts had all the features I needed and the customer service may not have been up to par.
A few months ago I was out to breakfast with a fellow entrepreneur and very successful internet retailer. He switched over to a full service shopping cart named Big Commerce and has been thrilled with it. He explained how they are using cutting edge technology to integrate the cart with mobile devices, Ipads, and other tablets. The cart also integrates with newsletters (such as MailChimp and Icontact), RSS feeds, Facebook, and many marketing tools that help get your product found by potential buyers.
Click here to try BigCommerce – the best way to sell online!
I ended up taking the plunge and purchasing Big Commerce after a free 15 day trial. It was extremely easy to setup, had all kinds of templates, and has a very detailed backend that is great for the logistics of your business.
The templates and easy drag and drop features make it easy to create an online store and eliminate the need to learn coding. Big Commerce has a feature that allows you to create contact forms and custom forms for your business. The shopping cart is known for its excellent search engine optimization tools and it being user friendly for the buyer.
Big Commerce allows the store owner to easily post very nice photos of each product and the ability to zoom in on each picture. Videos can also be added to the description very easily (similar to how www.Zappos.com displays videos)
A big reason I decided to use Big Commerce was because it is headquartered in Austin, Texas, they answer my phone calls, and I heard good comments about their customer service.
Big Commerce is also a very affordable shopping cart to get started with. The beginner plan starts at only $24.00 per month and allows you to list up to 100 products. As your business grows, you can upgrade your account to fit your business needs. So far I've been very happy with this shopping cart and think I finally found the right one for my business.
Please feel free to leave comments about carts you've used!