How to Create a Video Studio to Showcase your Products or Services
Videos are an excellent way to share information with potential customers. In addition to sharing information, videos also help with search engine optimization, building trust with your customers, and helping others visualize an item before they order it. The setup I will explain is affordable, professional, and will give you the ability to create full body shots.
There are a couple of companies that do a great job with product videos. Zappos .com and Disount Mugs .com both have product videos for about everything on their website. The videos have helped me get a good look at the products and make me comfortable with what I order. Both companies use a clean white background to film their products videos with.
After doing research on how to create the perfect white background for my product videos, I finally found an answer. The solution I found fit my budget and provides me with the professional look I am going for. Let me come out and say that I am by know means a film expert. I simply bought the kit a few months ago and have been figuring out how to film as I go.
Think Entrepreneurship Tip #1 – Save Money by Making Your Own Signs
Finding ways to save money is always important to a business. That’s why my company ended up deciding to create some of our own marketing materials in-house. We wanted to make our own window decals, vehicle graphics, stickers, and signs. In order to do so, we purchased a vinyl plotter.
Vinyl plotters are extremely handy to have around the office. You can create professional looking marketing materials in minutes. The vinyl plotter will also save you a ton of money.
I’ve made numerous vinyl graphics for my vehicles, window decals, and stickers to hand out as promotional items. The stickers were an excellent form of marketing for my apparel business. At University events we would hand out high quality stickers to students walking buy. The kids loved the stickers and were immediately slapping them on their long-boards, notebooks, and water bottles.
Now that you are thinking about how a vinyl plotter can save you money, let me tell you everything you’ll need to get started.
Process Credit Cards with Ease using Square Up
If you run a small business, sell crafts, or occasionally get rid of furniture from the garage; you are now in luck. A company named Square Up (developed by the founder of Twitter) has a solution to make it possible for just about everyone to take credit cards. Square Up is a free credit card processor that does not have monthly fees, cancellation charges, or hidden costs. Square Up is an application available on smart phones including the iPhone, iPad, and Android Operating system devices. Below is a short video explaining how Square Up works.
Once you download the application on your smartphone, you’ll need to set up an account. Setting up an account takes less than five minutes. Once you are set up, you can immediately begin taking orders. Square up accepts Visa, Master Card, Discover, and American Express.
